The SEO industry was born from the exploding commercial and social Internet development movement of the early ‘90s. Just ten or so years ago, at the time of the ecommerce boom, businesses were only beginning to respond to the increasing need for developing a marketable web presence - what is now called the search engine optimization specialist. No one seemed to talk much about what made for the most effective web sites - outside of easy page navigation, cool design, and fast-loading pages. That’s because few seemed to fully comprehend the depth and grandiosity of the opportunities. And most new web development companies were more than busy enough just building web sites without needing to care much if those sites were actually performing for their clients.

Let’s review a brief Internet history. As the Internet boom rippled out globally, hundreds of thousands of businesses were literally online within weeks. Or maybe millions within months. Let’s just say it happened so fast, nobody could keep track! (I’d be more than willing to revise this statement if anybody out there has a reputable source for precise data on the matter!) Anyway, it’s safe to say that today, there are millions upon millions of web sites out there. And today, if your company doesn’t yet have an website, you already know that you can barely exist outside the range of your own home community.

Impressive Industry Development

Back in 1994, the United States had less than 1000 web development firms. Now, there are more than 40,000, and the affordable SEO industry is widely expected to grow another whopping 20 per cent over the next two years. This is encouraging news, despite recent speculation among governments, small and bigbusinesses alike, all bracing for a in large part, is the relatively fast development of smaller web development companies, and the continued expansion of medium and large business selling virtually any sort of product imaginable to the four corners of the Earth. Yet another factor in the success in the industry is the obvious drop in the cost of web development fees.

The past decade has seen an incredible transformation in commerce, with the Internet driving e-commerce, led increasingly by more and more sophisticated web development. With the rise in e-commerce comes a natural curiosity about how to create web sites that can track visitor activity and report on marketing results in much the same way as more traditional forms of marketing. In addition, web site owners also want to increase numbers of random searchers who are targeting their web site.

When a potential visitor uses Google to find, say, a screwdriver, Bill’s Hardware wants to be the first listing that comes up on the search engine results. This is where organic SEO comes into play. SEO is the art of establishing, for any given website, a higher ranking in the search engine results than their competitors.

A web consulting firm can help small, medium, and big businesses improve their search engine rankings, traffic, sales, and overall profit. These firms can develop professionally customized SEO programs that guarantee results.