How are your marketing campaigns going in 2008? If you are using MLM Email Leads for building your network marketing business, you probably have guessed that times have changed drastically over the last few years. It’s just as easy to pay $15 per month for an autoresponder subscription, import about 10,000 proscpects over the course of a month, and get yourself 30-50 qualified prospects.
I taught that for several years. A case in point, in the early days, I could load 400 emails a month and recruit 6 - 8 individuals each and every month into my business. It was like a walk in the park.
Today, you can upload 100,000 leads per day, and that sorry little autoresponder you’re using has such a poor delivery rate, emails are getting blocked, filtered and lost in cyberspace and all you can show for it is about 10-15 prospects the book “Who Moved My Cheese,” you can either go and find what is now working, starve to death while you keep doing the same thing, or completely quit.
If you want to keep reading, I want to talk about finding the solution.
This is what I believe. If you are going to have the results you need when doing email marketing, you are going to have to obtain your own email server, learn to manage it (or find someone who will), send prospects to your own personal landing page, and have them subscribe to your own list, it is the only way to get results in this age. Let me break it down for you.
The Autoresponders - It's time to grow up and get your own system. Now there are high end systems and middle of the road systems, but you are going to pay more than $20 like you were used to. It's probably time you committed yourself to becoming a little bit technical, or pay someone to do so for you.
The Leads - It's time for Coregistraion Leads You are going to have to get more leads, and probably get them scrubbed. Get yourself at least 200-300,000 leads (depending on the capacity of your server), and find a service to get them scrubbed. Scrubbing usually costs between $150-$300 per million leads. Without getting them scrubbed, you will get some pretty fierce complaints, occasionally some abusive emails, spam traps, etc. Be responsible with your leads.
The Landing Page - You really should create your own landing page (or squeeze page), or outsource the creation of this page to a place like elance.com. It shouldn’t cost more than $100, maybe half that, and it’s a one-time expense. Don’t send them to your company landing page because you won’t have control over the list, and it helps protect you from being accused of spam.
Build Your Own List - This is the second step in the process - using a high quality lead capture autoresponder, called a closed loop autoresponder. The one that most people use and I have used since 1999 is Aweber. This is a monthly subscription of about $19. You will build your own list. Why? It gives you more control with your marketing, and, consider this if something should ever happen to the company you are working with, and they change things somehow, you don’t lose everything because you own the list.
The bottomline - you are building your own list, building a strong bond or relationship with that list, and presenting to them about your business. Here's the neat part, you are generating your own leads, which is probably THE BEST way to build a solid Home Business.